Every tool that simulates users invents them. Half of ours is measured: ages and digital-skill levels come from Eurostat, market by market. This page is that half, published in full, because a claim about a population is worth what its source is worth.
The spread is the point. Among internet users aged 16–74, the share who manage a few familiar sites and little else — or less — runs from 5.2% in Netherlands to 37.5% in Türkiye. That is a 7.2× difference between two markets that a great many products ship the same interface to.
| Market | Narrow or below | Low | Basic | Above basic | Not online at all |
|---|---|---|---|---|---|
| Türkiye | 37.5% | 27.1% | 24.3% | 11.2% | 10.0% |
| Poland | 22.8% | 20.9% | 30.0% | 26.3% | 10.3% |
| Italy | 21.2% | 18.7% | 25.2% | 34.9% | 9.7% |
| Germany | 15.6% | 21.5% | 37.3% | 25.5% | 5.5% |
| Spain | 14.2% | 16.7% | 28.7% | 40.4% | 3.6% |
| France | 14.1% | 16.4% | 32.2% | 37.3% | 5.0% |
| Sweden | 10.7% | 18.0% | 32.5% | 38.8% | 1.7% |
| Netherlands | 5.2% | 10.9% | 28.1% | 55.8% | 0.3% |
| European Union (27) | 17.0% | 18.5% | 30.9% | 33.6% | 6.2% |
Shares are of internet users, not of residents — that is the population a run simulates, so it is the one quoted. The last column is the share of residents who are not internet users at all, kept separate rather than folded in. Figures are weighted by the people in each age band, which is why they are not the average of the six bands Eurostat publishes.
These are the words the simulated user is actually given. They are not a grade; they are a description of what somebody can do.
Where the law forces steps into a flow — identity checks, age verification, affordability, consent — the operator cannot remove them, only implement them better. Those steps fall hardest on exactly the people in the left-hand column, and the column is not the same in every market you hold a licence in.
| Market | Narrow or below | Above basic |
|---|---|---|
| Italy | 21.2% | 34.9% |
| Germany | 15.6% | 25.5% |
| Spain | 14.2% | 40.4% |
| Sweden | 10.7% | 38.8% |
| Netherlands | 5.2% | 55.8% |
The markets above are those where online casino is licensed. France licenses sports betting, horse racing and poker but not online casino; Poland licenses sports betting and keeps online casino as a state monopoly; Türkiye prohibits online gambling. They are left out of this cut rather than quietly averaged into it.
It is not a claim about your conversion rate. It is a description of a population. What CanaryFlock reports after a run is what a simulated cohort drawn from these distributions did on a page — “31% of the simulated population abandoned” is the claim we will write; “you will lose 31% of your customers” is not, and we will not write it however much easier it would be to sell.
The ages and skill levels here are measured. How a simulated user then behaves — patience, trust, how quickly frustration builds — is a model, and we say so wherever a number rests on it. A market we have no published figures for is reported as having none, rather than estimated quietly: the tool prints a warning naming the survey, or warning that it cannot.
Sources: Eurostat isoc_sk_dskl_i21
(digital skills, 2025) and demo_pjan (population by age,
2025), retrieved 2026-08-11. The extracts
this page is built from ship inside the product; nothing here is hand-entered.